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Humans have been creating content since the beginning of time. Cave paintings may be regarded as the first attempts at content-based communication. However, in order to prepare for the future of content creation and understand the nuances of it, it is necessary to understand that there is probably a long history of written content and advertising, perhaps longer than what you think.
In fact, the story of content creation has been a long and fascinating one, starting with Johannes Gutenberg’s invention of the printing press in 1440, which led to the creation of pamphlets and brochures, and ending with the current world of the web, which sees around 2 million blog posts each and every day.
The numbers speak for themselves when it comes to content creation and its importance in today’s world. Businesses around the world should consider content creation as the backbone of all their communication since the majority of marketers (60 per cent or so) create content every day. It has been proved time and again that creating consistent content accelerates business expansion by 7.8 times as compared with businesses that don’t use content as the pillar of their communication. Also, content marketing costs 62 per cent less than traditional marketing methods and generates three times more leads – a powerful convincing factor.
