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It’s what makes PR the most credible form of communication and why we let the facts do the talking at Cicero & Bernay Public Relations. We’ve built lasting relationships to make sure that our true stories are told and heard by ‘readers’, and we know that storytelling is incomplete without exceptional ‘authors’ – our team of specialists who are doing the incredible for this agency, our clients and PR in the region.”
Cicero & Bernay Public Relations (C&B) was founded by Ahmad Itani, who has led the agency’s development by seamlessly integrating new-age methods into communication strategies. He has also given C&B unrivalled regional scope with strategic affiliations across 14 markets in the MENA region, and redefined what it means to have a quantifiable impact for clients by taking a results-driven approach to communication. Ahmad was recently recognised by his industry peers in PR News’ global ranking of the ‘Top 50 Game Changers of PR for 2017’, making him the only MENA PR leader to appear on the list. When asked about C&B’s
Here’s a fun story:
Found out that a journalist I wanted to speak to was sick with a lung infection, and I happened to know just the remedy. I brought the medicine along for a house call, where I met the wife and kids and went from being PR Professional to a friend.
When it comes to this job, it’s not just about an opportunity for coverage, but for making lasting impressions. Always find a way to make it personal.”
Tariq has been a driving force in the agency since its very inception, having played a substantial role in business development, and responsible for the acquisition of some of C&B’s key personnel.
In his role, he oversees all client-servicing teams to ensure deliverables are met – with positive results for clients.
The secret for his success?
He was born and bred in the UAE. His insider knowledge of the local and regional business environments has helped him gain maximum exposure with exceptionally positive results. In his words: “In this industry, you have to understand who you are communicating with, to effectively communicate.”
“In this business, you can not Google Translate, as there is no such thing as an exact translation. Each piece is constructed – not copied, to speak the language of the reader, both literally and figuratively. There is a lot that goes into creating impactful tailor-made messages for different audiences.
You could say it’s an art.”
If you’ve come across any corporate brochures that have been translated from English to Arabic, there’s a good chance you are seeing the work of Mohammad Sawalha.
A highly experienced bi-lingual text expert, Mohammad’s translation and Arabic writing skills have seen him in demand from such renowned organisations. With a flair for creating copy that catches the eye of the region’s premium Arabic publications, Mohammad’s credentials and high standard of work received the ultimate approval when he was commissioned to translate and edit the official biographies of the late Sheikh Zayed bin Sultan Al Nahyan (the first President of the UAE), HH Sheikh Saqr bin Mohammed Al Qasimi (the Ruler of RAK) and HH Sheikh Mohammed bin Rashid Al Maktoum (the Crown Prince of Dubai).
