We let the facts do the talking.

You’re in PR? What’s that?

How many times have you tried explaining what you do for a living as a PR professional to your family and friends? I find it one of the most frustrating things to do, even more exhausting than getting coverage for subsurface irrigation technology!

Well, with the aim of making our lives easier the Public Relations Society of America (PRSA) has decided to create a task force to develop a final and universal definition for Public Relations, but after two months of work they managed to narrow it down to three definitions! Making our lives even more complicated.

What is it already? If you could define Public Relations, what would you say?

For the time being, this is what people think I do.