Part 1: Why you’re losing followers
We all know the feeling.
We log into Instagram, check our accounts, and find followers have mysteriously abandoned us overnight. The big question in our minds is why?! We are instantly frustrated and confused, and may even feel insecure and defeated, especially if it’s a client account because Instagram is becoming an increasingly essential tool for digital PR agencies.
When we first started working on an Instagram account for Cicero & Bernay, we experienced this feeling. We could have despaired when we saw our follower growth in the negative, but instead we crafted an effective social media strategy to help us achieve our goals.
This was a real challenge but it started with simple questions: Are we sharing too little or too much? Do we have a theme? Are we engaging with our followers?
Increasing our Instagram followers was and still is a must, and we’ve learnt a lot along the way. I’d like to share some tips with you and take you through five important metrics that you need to take into consideration when building your Instagram strategy:
Joyce Mourad is Account Manager of Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the MENA. | www.cbpr.me