We let the facts do the talking.

Why are creative captions important?

Part 2

In the previous part, I listed different ways you may employ to improve your caption game. Now, let’s learn why this is important and what kind of impact it has on your followers.

In this digital age, it is all about hitting the big numbers which is why a PR agency will always advise its clients to put some effort into their Instagram game. One fool-proof way to do this is through captions.

Here are the reasons why they work:

  1. Feed the starved souls

People are hungry for some human contact in this ‘screened’ life, and your cleverly crafted captions could be their fuel. Use them to put relatable, informative, or excellent content out there to make your collection of photographs even more tempting.

  1. Show the light

Instagram is the canvas for digital-age artists, and if you come across some people who don’t get what the buzz is all about, give them a nudge in the right direction with your captions. Otherwise, your confusing, mysterious snippets will only confuse them and alienate them further.

  1. Spark the fire

A little spark can light up a big blazing fire. Your captions can have the same effect on your following. You never know, your captions may be the push you need to raise the bar on your images. That is why it is essential to put as much effort on the captions as you would on the photos.

As a whole, Instagram is the hippest place to be, and so it is essential for you to make some noise in the clutter if you want to be seen. To do so, you need to avoid obvious caption mishaps that have you trying to be trendy with your uninspiring caption skills.

So, what do you think?

Are you willing to give your captions a quick makeover?


Joyce Mourad is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |