In part one, you read about how digital marketing is playing a big role in our lives, here are some more trends you need to take note of:
1 – Videos: An engaging video sparks interest and keeps the audience hooked. While YouTube might be the most popular video platform, Facebook and Instagram are seeing a lot more engagement when it comes to videos too. If a brand creates video content for marketing, it instantly grabs eyeballs and attracts the right audience through a specified digital marketing approach.
2 – Well-rounded, culturally sensitive content: Knowing your audience and tailoring your content for them should always be top priority. Although some advertisements cross cultural and religious borders, one must always personalise according to the region. All brands do this but things do go wrong at times, and it is always better to have multiple filters and checks before content goes out.
3 – Chatbots: This AI-based technology incorporates instant messaging in real time to answer customer queries. This is one feature that is used across industries already, but more and more companies are discovering the benefits of how it helps in engaging clients with accurate and immediate information. AI is transforming the digital world and there’s so much more to explore in that avenue.
Digital marketing is growing exponentially. Understanding the right platforms for one’s business is key to reaching the target audience. Using it to the benefit of your business by incorporating the right tools will boost growth and awareness.
Nasreen Sayed is Senior Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me