Do any of those titles ring a bell? At least sound a little familiar? Think favourite or classic novels!
Nothing, no clue?
Well, let me introduce you to 1984, Catch 22, To Kill a Mocking Bird, The Pride and Prejudice, and The Secret Garden! They are the very same books – revamped and renamed – to sell (I know, imagine, they weren’t sold out when they were first published)
There you go dear Romeo, there is so much in a name – name gets books sold, read, and cherished.
You may not want to judge a book by its cover or title for that matter, but whether you like it or not, you do. That’s fine, it’s human nature – we all actually do.
As PR practitioners swimming in a pool of Press Releases, we know that too well. A heading and subheading have to grab attention (no if’s, what’s or maybe’s) – that’s PR 101!
When you are considering the heading, think creatively, and perhaps of yourself – what would get you to turn your head. Also, be open to suggestions, if a handful of people do not like the heading, then the majority will not either.
Do you have what it takes to make headlines?