We let the facts do the talking.

WHAT TO DO WHEN WORDS FAIL YOU

Part 1: What it feels like to write for 8 hours a day

Terry Pratchett once said: “There’s no such thing as writer’s block. That was invented by people in California who couldn’t write.” This seems rather harsh, but to be honest, in my role as English Content Developer at Cicero & Bernay, I have never experienced the tortured, head-banging writer’s block that famous authors throughout history have described.

This is because as a copywriter, I am provided with abundant subject matter and messages – the well never runs dry and there is always more content popping up in my inbox. This means that I am never expected to start completely from scratch. I’m sure that attempting to write the first sentence of a novel would leave me a wreck, but on a day-to-day basis I am lucky to be given all the inspiration I need to write good copy.

On the flipside, I spend eight hours a day writing non-stop. This can feel like eating too much chocolate – at times I can’t face another bite. Contrasted with thrilling days when sentences flow on to the page with amazing ease, there are moments when I feel like I am trudging through waist-deep mud to get the words out.

This is not writer’s block because the material is all there. It’s ready and waiting, and I’m just momentarily struggling to pick it up and run with it. I think the best way to describe it is writer’s blur. Sometimes I can’t see the words for the trees.

When I sense this feeling creeping up on me, immediate action has to be taken, because in the busy world of PR there is no time to wallow or waste time. The blur must be hastily beaten back before it steps over the threshold. In the next part of my blog I’ll be sharing my tips on how to do just this.

Natasha Redcliffe is the English Copywriter of Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me