In today’s digitally driven world, SEO is a common term. Ask any communications expert and they will vouch for the importance of SEO and its role in creating a strong digital presence for brands. However, not many of us know, or take out time to question the relation between Search Engine Optimisation (SEO) and Public Relations (PR).
So, how exactly do SEO and PR go hand in hand? In this blog, I will talk about five important relations between SEO and PR and suggest why they should be seen and implemented in sync with each other. But before we start, let us take a step back and discuss SEO, in detail, first.
SEO is the process of enhancing online content in order to improve visibility in search engine rankings. This process determines where our content appears after we look for results on the web, with the help of specific keywords. Usually, SEO experts focus on three areas to boost rankings – relevance, trust, and user signals.
It is needless to say that we need to make sure that we are using the right keywords. The keywords ultimately help us in our search and make sure we reach the right website or link.
Every small step we take in SEO is meaningful, and its importance for the success of businesses in today’s digital landscape is immense and it will keep growing. More than just another PR tactic, SEO is rapidly becoming an important business goal in its own right. As a PR professional, now is the time to embrace SEO and appreciate the value it adds to PR strategies.
When working together, both PR and SEO can affect the business and consequently its growth. In the next part of my blog, I will list down briefly how both PR and SEO can work together for the overall objective of benefiting a company or business.
Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me