Part 1: Sharing is caring…and profitable.
Shareable content is everything in the digital age. Establishing brand loyalists and increasing customer retention doesn’t depend solely on the product — it’s about communication.
Building on the digital age timeline, let’s get real about brands and their online presence. Creating shareable content is key to being noticed in this day and age, and that excludes the tried-and-tested campaigns that hit the emotional mark. We’re talking about content that humanises your brand and makes you more relatable to your audience — memes.
Word of mouth is still the strongest and most effective marketing tool, proving itself as a viral medium for raising awareness, but with the rise of meme-usage in communication, it’s taking over, and its share-ability has been proven; this is key to a brand’s online presence now. Memes are dominating our social media timelines quite aggressively without direct call-to-actions in their visual or caption. As Adweek rightly stated, “they’re designed to travel.”
Based on that fact, brands are adopting memes into their daily communication quite smartly — a meme tends to reach its ‘virality’ within a 72-hour period! We did this. We allowed memes to become a thing of the future, credit where credit is due. Reaching millions of users thanks to its digital footprint, a meme, as juvenile as it may have seemed previously, is now a communication tool and effective inclusion in a marketing plan.
In the second part of my blog, I will highlight the manner in which memes could be used by a brand.
Riya Vatnani is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me