We let the facts do the talking.

Welcome to the world of podcasts!

Part 1: Why podcasts?

At a time when Instagram photos generate interactions more than people themselves, when Facebook feeds have replaced neighbourhood windows, when WhatsApp messages are your mode of morning greetings to your co-workers — podcasts have come as a breath of fresh air.

Podcasts have recently been making the rounds of marketing and communication industry corridors. Media houses are hiring teams, creating departments, and assigning budgets to enhance their podcast capacities and capabilities.

The word podcast is a portmanteau of the words ‘pod’ and ‘broadcast’. They are on-demand internet radio talk shows or sometimes a monologue centred around an idea or topic.

The concept started taking shape in 2004, with a show named Daily Source Code, hosted by former MTV video jockey Adam Curry and the software developer Dave Winer. In fact, Adam is known as the ‘Podfather.’ Later, podcasts became mainstream when Apple started building podcasts in iTunes, starting in 2005.

Here are some interesting points that you need to know about podcasts:

  1. Listening to podcasts is not a hard task, as many people think. It is all online.
  2. You can listen to podcasts on your smartphone, tablet, or any portable digital device.
  3. Podcasts can generate good revenues; it is currently one of the most profitable jobs. The money you make differs. For some famous podcasters the amount goes up to $50,000 per episode for celebrities.
  4. In podcasts, time shifting means on-demand listening as opposed to real-time streaming
  5. Podcasts are informative and listening to them can help you dedicate time to learn about new subjects or topics.

If you want to know about famous podcasts, keep an eye out for the second part of this blog.


Khaled Abu Hishme is an Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |