Part 1: Are you on TikTok?
TikTok has taken the world by storm. Since its launch, the platform has been a topic of global interest. Right at the onset, its organic video content caused controversies and had some celebrities calling out the platform as “a bad influence on their kids” as it exposes Millennials and GenZ to content that might seem not suitable.
Let us start with a little brief on the platform, which has over 1 billion users globally. TikTok is an app for making and sharing short videos. The videos are shot horizontally and the videos are navigated by scrolling up and down, like a feed, not by tapping or swiping side by side.
With TikTok, video content creators have various tools at their disposal, such as filters and sounds, to adapt and make videos interesting. Users can also engage with other users, through response videos or by means of duets, where users can duplicate videos and add their content to videos created by others. With the right hashtags and new video challenges launched on a daily basis, TikTok is fast becoming one of the most engaging platforms on the internet today.
Tiktok was still undiscovered territory for anyone over the age of 25 when it was first launched, however, we have seen its growth now and how it has become a crucial tool for businesses to gain exposure to a unique and potentially new audience.
So how does TikTok actually contribute to a successful marketing strategy?
We will talk about this in the next part of this blog.
Khaled Abu Hishme is Group Account Director at Cicero & Bernay Communication Consultancy, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me