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Unlock LinkedIn’s true potential

Part 2: How to wield LinkedIn’s power

In the first part of my blog, I mentioned how LinkedIn can work for businesses and highlighted some reasons behind the beneficial impact it has on companies who employ it correctly. If you haven’t read it, I encourage you to start there. In this part, I will shed some light on some of the site’s most important features that businesses should employ to best take advantage of its services.

  1. In order to help clients, customers or individuals learn more about a company and what it offers, a LinkedIn company page needs to be established. To get the best out of it, users should include as much information about the company as possible, include its logo and add a cover page.
  2. Creating a career page will help attract the right talent to your company. LinkedIn also offers a ‘Life tab’ where job seekers are afforded the opportunity to go through the company’s culture and establish if it would be a perfect match for what they are looking for.
  3. LinkedIn Groups are a necessity as they help in establishing a company and its official spokesperson as a thought leader in the industry.
  4. Content is king and the better the content is, the higher the chances to create engagement with your target audience. Posting and sharing should be consistent; it’s always better to post a mix of visuals, editorials and videos so readers don’t feel that you’re repeating yourself.
  5. LinkedIn also offers Company Page analytics which allow you to identify what your audience is interested in knowing and what subjects are currently trending.

This was a quick glimpse into the ever-evolving world of LinkedIn. With this blog, I set out to impress upon you the importance of the site and the multitude of benefits that a company or individual stands to take advantage of. I hope I was able to enlighten you to explore all its services and encourage you to discover all it has on offer beyond its social and job-seeking aspects.

Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the MENA. |