Part 2: How to wield LinkedIn’s power
In the first part of my blog, I mentioned how LinkedIn can work for businesses and highlighted some reasons behind the beneficial impact it has on companies who employ it correctly. If you haven’t read it, I encourage you to start there. In this part, I will shed some light on some of the site’s most important features that businesses should employ to best take advantage of its services.
- In order to help clients, customers or individuals learn more about a company and what it offers, a LinkedIn company page needs to be established. To get the best out of it, users should include as much information about the company as possible, include its logo and add a cover page.
- Creating a career page will help attract the right talent to your company. LinkedIn also offers a ‘Life tab’ where job seekers are afforded the opportunity to go through the company’s culture and establish if it would be a perfect match for what they are looking for.
- LinkedIn Groups are a necessity as they help in establishing a company and its official spokesperson as a thought leader in the industry.
- Content is king and the better the content is, the higher the chances to create engagement with your target audience. Posting and sharing should be consistent; it’s always better to post a mix of visuals, editorials and videos so readers don’t feel that you’re repeating yourself.
- LinkedIn also offers Company Page analytics which allow you to identify what your audience is interested in knowing and what subjects are currently trending.
This was a quick glimpse into the ever-evolving world of LinkedIn. With this blog, I set out to impress upon you the importance of the site and the multitude of benefits that a company or individual stands to take advantage of. I hope I was able to enlighten you to explore all its services and encourage you to discover all it has on offer beyond its social and job-seeking aspects.
Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the MENA. |www.cbpr.me
