Unlock LinkedIn’s true potential

Part 1: The power of LinkedIn

I had always considered LinkedIn to be a social media platform whose sole purpose was to help individuals find better jobs and offer them a way to connect with recruiters from across the globe; I was wrong. I have come to discover that the social and career networking site has over 546 million users spread across more than 200 countries, with an influence that cannot be underestimated.

Most people are not aware of the platform’s full potential and what it can offer, especially to businesses and B2B companies. Therefore, I would like to share with you some reasons behind LinkedIn’s positive impact on organisations:

1. LinkedIn is among the top-rated B2B social media platforms as it permits a connection with business professionals and industry peers via industry, job title, etc.
2. There are some statistics that indicate LinkedIn as the number one tool for product launches among B2B businesses.
3. It goes without saying that LinkedIn remains the most effective tool for organisations to recruit new employees. This is due to the fact that it clearly displays someone’s credentials, experiences and other personal attributes that employers look for.
4. The site is also considered to be the best lead-generation tool for businesses.
5. Creating a LinkedIn group is a great place to build an engaged community and to grow a company’s online community.

Do you still think you should just have a LinkedIn account for job hunting? If so, think again; the list goes on. If you are interested in finding out how to best use LinkedIn’s services and unlock their full potential to your benefit, keep an eye out for the second part of this blog.

Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the MENA. |www.cbpr.me