Quick question: If you could have one supernatural power, what would it be? If you’re in the marketing biz today, it would be the ability to see what people look at, more specifically – what peaks their interests.
Imagine the possibilities. If people responded to red, we’d make everything red. If people responded to questions, we’d ask you what you thought about everything.
This power is not as supernatural as it was before. We have science, psychology and scary ways that track activity online to find out what people look at and what they will ‘Like’.
When it comes to Facebook, people are more likely to look at this, so you had better make it ‘visually appealing’!
1. Obviously profile pictures matter, so it’s time to brush up on your Photoshop.
2. It’s not always what you know, it’s who you know; more popular by association.
3. Marketing Exec or CEO, your job titles says wonders about you.
4. Placement, placement, placement. If they have to scroll for your content, chances are, they aren’t going to see it.
Are you painting a pretty Facebook picture?