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Thought Leadership

What is Thought Leadership?

Thought Leadership sees experts driving awareness of their industries and opening people’s eyes to the bigger picture rather than simply focusing on individual companies. Thought leaders are identified as trusted sources of information, and can inspire people with their passion, experience and innovative ideas.

Thought leaders can come from any background and be of any age or gender. It takes time to become a thought leader, as a certain level of respected knowledge and experience is required of an individual to whom people turn for expert advice, opinions and inspiration. Thought leaders are often individuals who have built a product or company from the ground-up, allowing them to share insider knowledge based on personal experience and the lessons learned on the road to success. Rather than becoming known in their own right, thought leaders are primarily respected for the difference and impact they have made within their industry.

Why Thought Leadership?

Thought Leadership builds brand awareness by making the brand creator a trusted source in his/her industry. From this position, a thought leader can engage with audiences on a meaningful level by telling the brand and success story from a personal point of view.

Business leaders are everywhere, but providing the public with solid, experience-based content has far greater impact than traditional marketing.

Tips to Thought Leaders:

  1. Build your experience and create credibility via a long-term communication plan and consistent media outreach
  2. Create lasting relationships with industry and social media influencers
  3. Be an inspiring presence at networking sessions and workshops
  4. Clarify your area of expertise and focus on it to become its leading voice
  5. Remain in a leading position by keeping abreast of the latest news and trends in your industry


Wajd Breek is Account Manager at Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the MENA. |