PART 2: 5 essential elements of an effective thought leadership programme
In the last part of my blog, I explored why thought leadership is the bedrock of all successful businesses and shared the ultimate example of a ‘thought leader’ — His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
What I didn’t reveal is what a complex, long-term and often challenging thought leadership can be. It does not happen overnight and it is shifting, changing endeavour because it must constantly evolve to current trends and topics in the client’s sector, in the region or even on a global level. Real thought leadership is an ongoing calendar that never ends, but there are five key constants that I would like to share with you:
If you have another look at His Highness Sheikh Mohammed bin Rashid Al Maktoum, you will find that all of these elements are working in harmony to share his vision with the world. Inspired by his example, I believe that above all, the question should not be ‘what can thought leadership do for me’, but instead:
‘What can my thought leadership do for others?’
Tariq Al Sharabi is Managing Director at Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the MENA. |www.cbpr.me