Last week, Farid Gasim from Grafdom (t: @grafdom) released a report: “UAE’s First Social Media Report of Top 100 Brands”. As the title suggests, it’s a report on social media influence in the UAE. The report is a comprehensive study divided in 19 sections. For each section, the number of Twitter followers, Facebook fans and YouTube subscribers is added up. The company with the largest sum is deemed most influential.
Cicero & Bernay scooped up an impressive third place in the rankings.
To qualify for a ranking, brands have had to maintain a presence on more than one social media network and be in the top five of their category. C&B kicked off its own dedicated social media campaign in November last year, and although at the time of Grafdom’s research our following on our various social media platforms awarded us third place, increasing growth in our loyal following would indeed place C&B in current second place.
It’s an irrefutable fact that social media is here to stay and it’s a matter of time before each and every company is active online. At C&B we subscribe to this notion and therefore remain committed to a long-term strategy to further enhance our visibility and support through our online activities.
We are pleased to see that our efforts are noticed. Although C&B was not directly responsible for it, we were also pleased to see that one of our clients, Zataar W Zeit, was third most influential company in the Food & Beverage section.
The report can be found here.
About Cicero & Bernay
Cicero & Bernay Public Relations (C&B) is a leading UAE based boutique agency offering creative, customised and value-added PR services to a range of businesses locally, regionally across the Gulf Cooperation Council (GCC) and internationally as well. Since 2006, the award-winning expertise and diligent market knowledge the agency possesses coupled with its passion to provide authentic communications services by staying on top of the best PR and business practices has made it a preferred name in the industry.
C&B is part of Publinet, a network of 10 companies in 7 countries, each with its own specialism, including advertising consultancy, branding, animation, public relations, social media, product design, brand activation and creative event management.