What is Expo 2020 Dubai?
I doubt that there is anyone living in the UAE or the region that hasn’t heard of the most anticipated event in the region — Expo 2020 Dubai. However, let me tell you why there is a huge buzz around the event that is slated to get everyone in the city talking for six months and after. This will be the largest event ever staged in the Arab world and is set to welcome 190 participating countries. Warm Emirati hospitality will be experienced at its finest as well as the UAE’s values of inclusion, tolerance and cooperation. Apart from the 25 million visitors that are estimated to be visiting the Emirate, the tens of thousands of new job opportunities, and the huge urban District 2020 that will have a long-lasting legacy for decades after the event is over, Dubai’s reputation across the world will skyrocket after it amazes spectators globally and exceed their expectations with the hosting, launches, announcements and innovations.
There are several factors that contributed and will add value to the event, and we cannot deny that PR and communication helped boost the event’s status on global scale.
Here are some interesting tactics that you need to know about the vital role that communication has played:
If you want to know what could we add personally in the build-up to the event, continue with the second part of my blog.
Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me