The year of Expo 2020 Dubai!

Part 1
What is Expo 2020 Dubai?

I doubt that there is anyone living in the UAE or the region that hasn’t heard of the most anticipated event in the region — Expo 2020 Dubai. However, let me tell you why there is a huge buzz around the event that is slated to get everyone in the city talking for six months and after. This will be the largest event ever staged in the Arab world and is set to welcome 190 participating countries. Warm Emirati hospitality will be experienced at its finest as well as the UAE’s values of inclusion, tolerance and cooperation. Apart from the 25 million visitors that are estimated to be visiting the Emirate, the tens of thousands of new job opportunities, and the huge urban District 2020 that will have a long-lasting legacy for decades after the event is over, Dubai’s reputation across the world will skyrocket after it amazes spectators globally and exceed their expectations with the hosting, launches, announcements and innovations.

There are several factors that contributed and will add value to the event, and we cannot deny that PR and communication helped boost the event’s status on global scale.

Here are some interesting tactics that you need to know about the vital role that communication has played:

1. The complete support of the UAE’s wise leadership and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who, through his guidance, everyone is working around the clock to ensure that Dubai impresses the world once the event kicks off.
2. Continuous updates on the venue’s status, which include, but not limited to, on-site construction, participating nations, tie-ups formed, and expected launches at the event.
3. Global endorsers who will take on an international role to act as global ambassadors and will surely add to the event’s standards, such as famous football superstar Lionel Messi, Emirati singing sensation Hussain Al Jassmi, and two of the most iconic cricketers, Mahela Jayawardena and Kumar Sangakkara.

If you want to know what could we add personally in the build-up to the event, continue with the second part of my blog.

Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me