The year of Expo 2020 Dubai!

Part 2
Let us all take part!

In the previous part, I gave some insights on what Expo is about and how communication is playing a part in the event. In this part, I will share with you some personal views on what we could offer to be part of this global event and support this important milestone.

1. Spread the word among your friends and family (especially those living abroad), who are not aware of the progress done at the site and what has been achieved so far
2. Emphasise the importance that the event will have on the economy and Dubai’s global image
3. Social media platforms can be used once the event kicks-off to post about the event and prove to the world once again that Dubai always exceeds expectations with what it promises

This was a glimpse of what I believe could be a small role to pay back to the amazing city that we all live in. After all, it goes without saying that paying a visit to the event once it launches is definitely a must for every resident and citizen of this great nation.

Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me