Part 1: The new lingua franca
The fallouts of the pandemic have been widely discussed ever since it hit our fast functioning and every evolving world. Rather at the very start of the pandemic, we started counting what was at stake – the business models, the travel, the plans to collaborate, the onsite jobs and the list went on. However, as the pandemic became an extended reality, we realized that to all this dark cloud of loss and challenges, there were some silver linings as well. One of these silver linings that fascinates me the most is – a newfound love for feeling connected.
As the pandemic confined people to their homes and made family gathering or office get-togethers a distant reality, this desire to be social further grew and this was an opportunity for the app giants and technology companies to connect more with their customers – more than ever before.
For instance, shares of Zoom, an app that not many of us were using, soars to unimaginable heights on financial exchange. Other innovative firms that addressed the challenges of the pandemic during this time also saw huge growth.
But, in this blog, I want to talk about WhatsApp. This popular messaging medium called WhatsApp that had been rapidly cultivating a rather large yet unusual audience across the world, and the growth was evident and has been ever since, in the Middle East region as well.
Now owned by Facebook, the app became popular for several reasons besides the fact that it is free to use, fast, and offers relatively better privacy. Whether by choice or not, any industry that relies on effective communication began to use WhatsApp as their new lingua franca. A year into the pandemic and even the most sought-after clients signed deals with the thumbs-up emoji. The app kept constant with the its users and evolved throughout the pandemic, from WhatsApp payments, disappearing messages, dark mode, and so much more.
In the next part of this blog, I will talk further about the good, the bad, and the ugly of the app, and the self-realization amongst business for immediate yet, perfectly curated responses.
Yasir Nahim is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me