Part 2: 4 simple ways to gain new ones
In the first part of this blog, I defined what the term brand advocacy means and how it may help your business succeed. In this second part, I will go through a few steps that you should follow to gain new brand advocates.
Here are four simple steps to follow:
- First of all, practice the art of social listening. You are required to follow up, track, and listen to your existing customers’ reviews and recommendations. This will compel you to analyse what is being said about your brand and will thus help you identify your brand’s current status.
- Secondly, recognise your most socially-influential customers. They will be of great use to you on a CTA (call to action) system, where their engagement in brand advocacy will help your brand grow on social media.
- Thirdly, you will need to increase your interaction with followers on your social media pages, meaning that you will have to answer questions regarding your business or product, reply to direct messages, have conversations, respond to comments etc. This engagement will help bridge the gap between your brand and your followers and will help you attain more brand advocates and higher public exposure down the line.
- Finally, consider offering social rewards. In other words, determine your devoted customers and compensate them in any way to maintain brand loyalty. For instance, you can offer coupons, promote them using hashtags, or give them shoutouts on social media. You can even offer loyalty points or run contests in which you will engage them and make them feel a stronger bond with your brand.
Salma Abd El Hamid is Account Executive Intern at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me