Starting from my childhood and all the way up to my early 20s, basketball was my priority in life. During my free time, I’d forego any other recreational activity just to go shoot some hoops with my friends. I used to enjoy the game, the fun atmosphere, and the competitive spirit – though I’d often blame myself for team losses despite my own commendable play.
Running the gamut from briefing to preparation to execution day in, day out, definitely plays a pivotal part in generating public interest and increasing the team’s visibility.
Basketball has left its mark on my mind and shaped my cognizance of things. My experience in the court has come in handy behind the desk at Cicero and Bernay Public Relations in several ways, and through my blog post, I’d like to explain how.
Ribal Temraz is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me