Part 1 – Why LinkedIn?
LinkedIn is one of the most important social media platforms available to the professional community whose value has grew further when it crossed the one-billion-member mark. The platform offers a collaborative functionality between the professionalism of a company website and the interaction of a social media profile that offers multiple ways to boost one’s professional network.
Over three million businesses now maintain their online presences through LinkedIn, which offers them a key vantage point from which to reach out to stakeholders, targeted customers, and potential recruits through the platform’s daily 200 million users.
LinkedIn affords users the opportunity to advertise their skills and credentials along with testimonials offered by various individuals that are part of their network, and gives them the chance to share industry insights and informative content that, at times, proves educational, along with professional accomplishments and connection opportunities.
It values relationships and is a tool that gives one the chance to reach out to others while expanding their professional online footprint. In the era of digital and new age PR, it is crucial for PR consultants to make their mark in the online world, starting with curated online profiles. Now that I’ve discussed the added value of LinkedIn, I will be addressing the methods of improving your presence on the platform in the next part of my blog.
Ribal Temraz is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me