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Some might argue that fields like medicine, engineering, and law require specialized education and training, while areas like PR and marketing are seen as less serious and not in need of formal education. However, in recent years, PR has gained increased academic recognition, with universities, colleges, and training centers now offering dedicated degrees and certifications in the field.
While it’s true that many skills in PR – such as communication, client service, presentation, and language proficiency – are transferable from other fields, formal education can still be highly beneficial. For PR professionals, further education, whether through a degree, diploma, certificate, or industry course, can sharpen skills and enhance effectiveness on the job.
PR professionals currently working in the industry should be aware of the importance of constantly updating their knowledge of happenings within the industry. Work experience alone won’t cut it in such a competitive and fast-paced environment. It takes strategic and analytical thinking, effective leadership and enhanced communication skills, as well as accuracy and attention to detail to make it in PR.
Networking with fellow PR professionals is one such highly effective educational tool that is an insightful way to share experiences, learnings and ideas.
It is equally important for the industry to educate young, new talent. PR agencies should encourage students and fresh graduates to consider joining the sector by ensuring a presence at careers fairs and college open days. Here, seasoned PR professionals could introduce the concept of Public Relations to eager young minds, explain the dynamics of the industry, highlight its key elements and show how it differs from marketing or advertising. Most importantly, they could showcase the benefits and rewards of a career in PR.
The new generation is highly connected to social media and technology. With PR slowly but surely moving towards being an on-line and digital domain, it is becoming increasingly important to attract youth to the industry and to integrate them in its workings early on.