In the first part, I discussed the ways social media has affected the music industry. In this part, I will cover music sharing.
The ability to share songs, albums, and playlists on social media platforms have given people new ways to show their followers what they’re listening to. In 2018, Facebook introduced music stickers on both Facebook, Messenger, and Instagram Stories. The feature allows users to add a song to their stories, putting the powers of personalisation in the hands of the users and allowing music fans to share their current favourite tunes. A study conducted by MusicWatch revealed that 90% of social media users take part in some form of music- or artist-related activity on social platforms. Social media users discover new artists on online platforms, and nearly 60% of them visit online streaming platforms to listen to music after they see an update, tweet, or post.
People are using different social media platforms for different music-related activities and content. Over half of those surveyed use Twitter to follow and get updates from music artists and bands, and 63% of Snapchat users are either sending or looking at photos and videos from live music events. These stats helped unravel the growing trend of sharing music-related content on social media, both from artists and fans alike.
There’s no denying that the majority of today’s music consumers are social media people.
Amine Mneimne is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me