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The Heroes That Matter

On 11th April, we held the Heroes of The Quarter event to celebrate the most achieved team members as voted on by their colleagues. These individuals set a standard for us to look up to and I for one am proud of what they have accomplished.

When we celebrated the first edition, our team was composed of a handful of members. Today, we are a 60-strong family of industry professionals who function as a unit, striving to accomplish our collective aspirations.

To lead a business, one must be equally open to learning from their team as they would be willing to teach them. As such, each member brings a fresh perspective that not only inspires me but also helps adapt our vision and what drives us to progress.

Whether it was through the written word, a visual interpretation, or guidance, it is important to recognise the efforts of those who go above and beyond their daily tasks to offer exceptional work and assist those around them to attain higher grounds, in the hopes that they may one day find themselves receiving their own accolade for inspiring those around them.

Of the many traits that comprise a Hero, the following three, I have established, are the most essential.

  • A positive outlook that tackles any hurdle with strong foresight and a calm demeanour. This attribute impacts the performance of all those around and helps team members overcome their challenges, emphasising solutions over causes.
  • Exceptional team-play that grants colleagues a helping hand and aids them in reaching their potential. A team is only as strong as its individuals, and accomplishment is contagious within a creative environment like ours. It takes a special person to share their celebrations with their teammates, and a distinct one to share the knowledge with those wanting to learn.
  • An over-achieving nature that drives people to go beyond their expectations and step out of their comfort zones.

I am proud of the team I have helped nurture and watch grow, and though not every one of them may have been dubbed ‘Hero of the Quarter,’ each of them made it possible for all of us to feel accomplished and proud of where we are today.


Ahmad Itani is Founder & CEO at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |