Age of digital
The advent of print media brought about a revolution that was good so long as it lasted. However, though today belongs to digital mediums, print media has found its way to survive. The recent shutdowns of print editions of various papers across the globe, on the other hand, have questioned my belief.
The birth of the internet brought along several ways for companies, groups, and individuals to reach out to the audience. Soon enough, news outlets saw the internet as a new opportunity. Media outlets started looking at digital channels as a cheap and quick way to make profits. As a result, sales of newspapers started to dramatically decline.
Today, with the use of the internet and its reach moving from desktop computers to mobile phones and tablets, hard copies of newspapers have become even more redundant. Not just for convenience, ease, and pace of accessibility, digital became a space that gradually took over the print media for more reasons — both good and bad.
The newspapers that were once read and subscribed to for various reasons are today just a useful commodity for advertisers, who earn most part of their revenue from newspaper ads. Even newspaper brands understand that digital is the present and very much the future. Companies like The New York Times have successfully pulled off the online subscription concept, but most print media companies are still struggling with it.
Print media is today looking for alternatives. From social media channels to digitally engaging websites, and video content — things are changing but is the end of the print era yet?
Join me in Part 2 to explore how the strongest tool of digital media, social media, is changing the game.
Adnan Wahidi is Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me