Part 2- The rise of social media
Social media reinvented the concepts of sharing information and real-time communication, affecting all aspects of communication and print media. It changed the way news is presented, disseminated, and interpreted; the overall concept of news is now far from what it used to be.
Platforms like Facebook and Twitter allow people to talk to each other as things happen in real-time, creating a big disadvantage for the traditional news media, which cannot respond as quickly. Additionally, social media is much more exciting than the average print media option, adding on to their challenge. There are other gaps as well, which seem to be widening even further. For instance, newspapers earning from digital subscription and advertising revenue are not earning enough to make up for the collapse of print advertising industry-wide.
Though this decline was predicted long ago, it may still be too early to overlook the power of print regionally. Its continued popularity and technological adaptation might just result in a change of channel and process but not the concept or the idea. Also, facts like sales of the daily press in most post-industrial societies not getting affected by the growing availability of electronic media is a silver lining. To what extent will digital able to push the boundaries and disrupt the print media industry still remains to be seen.
Adnan Wahidi is Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me