We let the facts do the talking.

Stun with your Stunts!

Part 1: What is a PR stunt?

How do you get your brand or cause noticed and attract good media coverage? How do you guarantee a good return on investment (ROI) in earned media for PR campaigns?

The answer may be vague, but the public will do the heavy lifting for you if the PR stunts are executed in a well-planned and organised manner.

It might sound easy, but it is sometimes hard for companies to design successful PR stunts that highlight a message instead of burying it. The importance of stunts is in their generating interest and awareness for the concept, product, or service being marketed.

Here are some important points that need to be taken into consideration when coming up with a stunt if you want it to reach the right audience and generate the desired outcome:

  1. Be a pioneer – Try not to copy what others did and come up with a unique stunt that resonates to the brand and can create a buzz.
  2. Make use of an event – This need not be a major holiday like Eid or Christmas. Any event that is projected to create news coverage will grant you an instant advantage.
  3. Break a world record – This always attracts the public’s attention. The Guinness World Record’s website has a section devoted to entities getting involved in new or existing records.
  4. Make it big – Make sure you create something impressive if you want to generate a buzz and become the talk of the town.
  5. Work with influencers/celebrities – Though not a cheap option, such collaborations will guarantee a wide-audience reach and publicity.

If you are interested in getting familiarised with some of the most trending PR stunts, keep an eye out for the second part of this blog.


Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |