What is a PR stunt?
How do you get your brand or cause noticed and attract good media coverage? How do you guarantee a good return on investment (ROI) in earned media for PR campaigns?
The answer may be vague, but the public will do the heavy lifting for you if the PR stunts are executed in a well-planned and organised manner.
It might sound easy, but it is sometimes hard for companies to design successful PR stunts that highlight a message instead of burying it. The importance of stunts is in their generating interest and awareness for the concept, product, or service being marketed.
Here are some important points that need to be taken into consideration when coming up with a stunt if you want it to reach the right audience and generate the desired outcome:
Here, I will go through some successful and trending stunts that took the world by storm:
Deliveroo’s homage to the ‘Friends’ meat trifle – to celebrate the 14th anniversary of the final episode of Friends in 2018, Deliveroo decided to pay homage to one of the show’s most infamous meals: Rachel’s glorious meat trifle.
This was a quick glimpse at some of the most tending PR stunts that caught my attention. With this blog, I set out to explain the importance and the value that PR stunts create and how it could become a mandate in our ever-evolving world of communication.
Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me