Part 2: Stunning Stunts
In the first part of my blog, I went through the factors that make your PR stunt successful. In this second part, I will go through some successful and trending stunts that took the world by storm:
Deliveroo’s homage to the ‘Friends’ meat trifle – to celebrate the 14th anniversary of the final episode of Friends in 2018, Deliveroo decided to pay homage to one of the show’s most infamous meals: Rachel’s glorious meat trifle.
This was a quick glimpse at some of the most tending PR stunts that caught my attention. With this blog, I set out to explain the importance and the value that PR stunts create and how it could become a mandate in our ever-evolving world of communication.
Khaled Abu Hishme is Account Director at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me