Part 2: Your to-do list in action
With my to do list in my mind, I have a quick chat with my team mates about the deliverables and what needs to be done, as well as upcoming work and what remains to be planned. All new actions are added to the do list, as well as any urgent requests that have appeared in my inbox in the meantime.
Now I’m on to the top priority tasks on my to-do list, including press releases that are scheduled to be dispatched around 11:30. This gives me some time to ensure that all of my client’s key messages are being communicated effectively and engagingly before I press send.
Once dispatched, I call the media to confirm that the targeted outlets have received the news. That’s one follow-up on my to-do list complete. Then I snatch a moment to compile clippings for my clients and call the media monitoring agency to follow-up on any pieces of coverage that have gone astray. I monitor the news closely to make sure I’m aware of absolutely everything that appears about my clients, as it’s important that nothing slips through the net.
I always try to carve out at least an hour a day to read blogs, newspapers and magazines – this is the research box on my to-do list and it is essential. Twitter is a good way to catch the top news headlines at light speed and monitoring social media platforms helps me to spot trends and identify media/bloggers that are relevant to my clients. The world of PR is a very dynamic place, which means that we have to keep ourselves alert to any changes in the wind.
As new tasks raise their heads, they are methodically added to my to-do list as I work through the jobs that need to be completed within the day. This stops upcoming work from overwhelming me and also guarantees that I don’t forget anything. At the end of the day, I feel a deep satisfaction when I see all of the tasks that have been ticked. In the morning, uncompleted tasks from my yesterday’s to-do list are transferred to a new blank page and the process starts again.
Whilst this conveys a typical day in a PR world, the role varies considerably. What I like most about the work I do is that I can create a different day’s work just about every day, but to keep on top of this, a to-do list is vital. If you don’t write one already, then you’ll find it to be a game changer.
Joyce Mourad is the Account Executive of Cicero & Bernay Public Relations. An independent PR agency headquartered in Dubai and offering new-age public relations consultancy to the UAE and across the GCC. | www.cbpr.me