Part 1: How to stop panicking in life…and in advertising?
If I were a therapist, I would suggest an individual struggling with patience to go on a road trip with a toddler and try their best not to implode. A road trip with a toddler is less of a getaway and more so a wildly inconvenient (and at times downright painful) practice in becoming a parent.
No matter how good you are in planning a road trip, no matter how obediently you follow parenting guides or prepare diligently, things will inevitably go wrong.
The lines to bathrooms in obnoxiously named restaurants will be so long they’d make your wait at Disney World feel like a Nascar pit stop.
When you stop on the way to enjoy the view, your toddler will manage to hit the ground so hard you’ll wonder to yourself as you nurse their wounds why you just paid to go up a mountain only to watch your kid fall down from it.
Then, at the end of all of this, when your body feels like it’s been hit by a running train at high speed, you’ll have to hoist your toddler over your shoulders and walk back to the car.
At some point, during all of this, you will wonder if it wasn’t all a mistake. If you should just pick up your phone and catch the next cab and head back home.
Right around this time, you’ll suddenly accept the fact that you don’t have any control. Now that is when you can begin enjoying the trip.
Bear with me with all that parenting references, as I get to the solution to all this in part 2
Yasir Nahim is Account Manager at Cicero & Bernay Communication Consultancy, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me