We let the facts do the talking.

Strap your panic

Part 2: The constant need to control

In the last blog, I talked about why accepting that things are not always in your control is a good thing. Let us take the example of a trip with a toddler further to understand the need to not panic.

You don’t go on a road trip for the drive; you go on the road trip for everything that happens when you’re not driving: the humbling, the practice in patience, the companionship with your favorite people, the gentle high as your toddler drifts off to sleep, while you enjoy a deep conversation on a winding road. You would choose this road trip because it gives us an excuse to spend 8-9 hours with the people we love, even if those 8-9 hours have their own sort of challenges.

Advertising is no stranger to this feeling of losing control of the situation. There are days when you find yourself wrestling between extreme panic to mild vertigo over the possibility of a last-minute, last-second change in the brief.

But here’s how to be productive when you’ve lost your sense of direction.

  • You can’t drive with a toddler sitting upfront 

No matter how bad the meltdown, strap your panic in the passenger seat and don’t let it wriggle out. The only way to distract your panicky thoughts is to start driving, get moving, and change the scenery.

  • When you’re waiting in a queue

It’s time for a well-thought workable solution. Don’t jump in. Don’t give on-the-spot solutions to the person making you wait. Just wait. Your meal will be served. Hand out candies in the meantime.

  • Always, keep a first-aid kit handy

Keep a pack of your best backup plans ready for what’s most urgently needed to contain a situation – until the calm returns.

These tips can be applied in advertising as well as life to maintain peace in any difficult situation.

Yasir Nahim is Account Manager at Cicero & Bernay Communication Consultancy, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |