We let the facts do the talking.

Staying on trend can make or break an agency

Part 1: Trends: why should we embrace them?

We live in a time when competition is getting stronger by the second and we find ourselves continually trying to distinguish ourselves from everyone around us. The question is: If we are all preoccupied with trying to stand out, are we not losing sight of the actual motive? And in the moments when you genuinely are shining, how will you be able to distinguish yourself while keeping the clutter of advertisements and conformity away from your mind?

The answer to these questions is one word: trends. Embracing trends will reflect positively on any public relations agency across the world. This is because once an agency implements what is trending to its daily produced content, its posts will be deemed relevant, revolving around what the world is talking about, and what consumers are interested in.

This is key to making a PR agency distinguish itself. Through implementing what is trending in its relevant industry, an agency will capture the interests of individuals, know what their intentions are, and always be informed with new trends.

As someone working in public relations in Dubai, one of our main goals is attracting the attention of journalists and editors with the press releases we dispatch by employing content that would be of interest to them and their readers; this is where trends play a pivotal role.

When public relations agencies start linking their generated content to what is popular in the market, it will almost certainly lead to a pleased client who will start taking notice of the traffic that the agency’s content is driving to their business.


Lina Abu Osba is Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |