Every company wants to put itself out there, and by out there – I mean in the social media world. You will ultimately come across lots of bad practices and advice that will more likely poison your agenda instead of enhancing your presence online.
No need to panic though, Russell Working shares some of the worst advice about social media (so make sure you avoid it):
Stephanie Johnson, director of public affairs atAdvocate Health Care, says social media is essential, so “you need a team that is invested in staying on top of these changes and adapting new elements that may benefit your audience.”
“If you RT something, the third-party perception is that you agree with it, unless you specifically state otherwise,” says Arthur Yann, the Public Relations Society of America‘s vice president of public relations.
You can’t just be like, ‘Social media, here I go!’ There’s more to it and there’s a lot you need to consider. While it’s not all that complicated, it doesn’t hurt to look for some good advice.
For full story, please visit: PR Daily
Some bad advice you’ve gotten?