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Social Media Heavyweights

One of my New Year’s resolutions is to become more social media savvy. While this may be second nature for the majority of the online community, for a traditionalist like me, it’s a mammoth task.

Until now, I’ve felt a bit too exposed by social media – take Twitter for example, I have a tendency to painstakingly think and re-think a tweet a hundred times before I post it. More often than not, I’ll write out my update…and then, just as my cursor hovers over that ‘Tweet’ button, that final step in the 10-second journey which feels more like several hours, I’ll buckle under the pressure and log off instead. I’m always a bit intimidated by these people you see with millions of followers, who have a constant stream of updates that are not only informative but also highly insightful – surely no one would be interested in what I have to say when they have all this instead? Well, you’d be surprised.

Looking at this list of ‘Top 50 Social Media Power Influencers’ compiled by Haydn Shaughnessy for Forbes, it’s clear that the big online players have all found their niche and have steadily built up a fan following over time. Maybe it’s time I took the bull by the horns and just went for it – after all, all of these people had to start somewhere, right?

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