We have everything from the quiet followers to the ranters, and the deal seaker to the loyal fan. Take a look at this infographic for 7 Popular Types of Social Media Fans.
But no matter what kind of fan they are, a brand’s job is to make them happy. The best way to do that is to be consistent with content and to address concerns and questions as they arise.
The thing with social media is that it has changed the dynamic between the brand and the consumer. No longer a gap and a leap to talk to the big execs, social media makes it possible to instantly come into contact with the people that matter, and similarly means that they should be listening to concerns as a little one can snowball into a crisis in a matter of minutes.
How do you keep up the relationship with your followers?