We let the facts do the talking.

Social media and its effects on consumer identity

Part 1 – The art of imitation

We go through our feeds, come across content pieces from influencers, bloggers, and celebrities, and think ‘Oh! I could do that? That looks easy’. All of us who use social media platforms have done this sometime.

We all might have thought differently while scrolling through our social feeds – some of us might have thought why we have not been able to think of certain ideas ourselves, or why we didn’t begin doing it years ago?

One of the main reasons why we fail to take the first step is the competition that we see all around us. And that is the start of all the problems. Why do we compare ourselves to others in the first place? Why do we want to do what others are already doing? Why do we want to look and be similar to others? We are so caught up in following trends that what we see on our phones is what we start to impersonate. We start copying certain people and to an extent that we forget to portray ourselves through our content and take help of others’ content instead.

For example, most of us, at some point in our life, have clicked a picture when on a fancy dinner, or posed in front of some historic landmarks with our loved ones.

But have ever you seen people talking about the décor of the restaurant they dine-in or providing actual helpful travel tips for a country? It is more common for a blogger to take a shot of a nice scenery rather than to provide any useful tips to its audience.

In this day and age, while it may seem like it is impossible to be yourself, you need to believe in yourself and understand that it is your personality that makes you, YOU! It may seem like a simple question, but what really makes you be your own true self? What is it about you that is different to your peers?

I will take up this topic in the next part of this blog!

Yassamin Homayouni is Senior Account Executive at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |