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I love it when somebody gets it right and it’s so refreshing to find a brand that knows what social media is all about. Social media is not just about driving more traffic and increasing sales, it’s also about creating a “Character” online. I previously wrote about how to develop your personality online and 800 Flower is one of those brands that have. They’re warm and bubbly, yet elegant a chic and they aren’t afraid of being unique. They know who they are, their fans know who they are and they continue to succeed in developing this relationship. The boutique flower shop in Dubai – that really brings back passion to the art of floral arrangement – allows you to order online and uses bouquets to make any day an occasion.
If you go to 800 Flower’s Facebook fan page, you will notice that they have been engaging pretty well with their customers; making them feel at home and always entertained through interaction, monthly competitions and free giveaways – Tuesday’s Trivia Questions give fans a chance to win a free bouquet, delivered to their very doorstep, just for answering the questions right.
Have a look at the snapshot below; I see this as a great approach for social media practices. What else could a flower shop do to increase its social media presence?