We let the facts do the talking.

Size Matters: The Bigger the Font the Higher the SEO

Search engine optimization is considered to be one of the most important practices to consider when it comes to building your website or publishing articles. It is not just the links and shares that get your content read; there are lots of techniques being used in the digital world today and it’s high time you knew the secret: using large text font gets high SEO.

Using large font sizes in titles and sub headlines

To find out if this was fact or fiction, I decided to carry out my own little experiment. I tested this theory by publishing articles with large titles and sub headlings. If you are familiar with HTML, the code h1′ means that you would like to display a text in the largest font – that should contain keywords to be filtered out by search engines (which gets the higher priority) – and ‘h6’ is the smallest. I have used ‘h3’ for headlines and ‘p’ for normal body text. (Note: Using ‘p’ to indicate ‘paragraph’ instead of ‘h6’ is recommended)

Results of using large fonts in HTML

After some analysis, I saw some good results in the number of clicks and where they were coming from. Those coming from search engines had significantly increased, which is a great sign because that’s where you can catch people to your content.

What does it all mean?

The larger the font being used, the more chance of your content being found since search engines consider bigger font sizes a high priority. You also should think about what people will type in Google to find out information and try to use those words in your headings and subheadings (only if it applies of course, because you don’t want to damage your credibility). For example, if you are writing something about Public Relations, you should consider using that term either in the main title or in one of the sub headlines (using a large font size of course). And that applies to keywords too, use a lot and make them big.

How big is your font? Don’t worry, you can tell me.