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Category: Marketing
- What is the link between SEO and PR?
- التسويق بين التقليد والحداثة
- Why PR?
Category: NFT
- The relationship between Social Media and Cryptocurrency: A brief overview
- Emotional Intelligence in Social Media Marketing
- Johnny Depp And Amber Heard: A Defamation Lawsuit Or PR Gimmick?
- How A Simple Idea Can Make Your Marketing Campaign a Success
- How Short-Form Videos Are Changing the Face of Digital Marketing
- The Art of Connection and Storytelling
- Burnout in The Corporate World
- Work-Life Balance in The Fast-Paced City of Dubai
- Online Journalism Is Redefining the Media Industry In Sudan
- Crypto-Led Disruptions In Digital Marketing
- NFTs are going places
Category: Metaverse
- The Metaverse Saga
Category: Work From Home
- The world of apps and the pandemic
Category: Client News
- Al Mal Capital PSC voted ‘UAE Asset Manager of the Year’ at Mena Fund Manager Performance Awards for second year in a row
Category: Leadership
- Public Relations – Is It a Hard Field to Get in and Excel?
- Leading a team
Category: Team Work
- The science of team building and the dynamics of the workplace
Category: Mental Health
- Working mom in marketing
- Workplace happiness, Dubai style
- Finding Patience and Productivity in the Midst of Chaos
- Mind at work: Mental Health in the workplace
- Mental health in the communication industry
- Strategies for Communication Professionals in a Fast-Paced World
- Rediscovering Passion and Purpose in a Busy World
Category: Press Releases
- Securing good media coverage during peak seasons
- Just Kidding: Humour’s place in PR
- Press releases — the oldest but most misunderstood tool of the PR trade
- Media and PR in the Future
- How PR and digital media work together
- Navigating Challenges and Embracing Change in the UAE PR Industry
Category: expo 2020
Category: Interviews
- 10 Tips For Staying Calm During A Job Interview
- Telephone interviews – just as important as going on live TV
Category: linkedin
Category: Media Training
- Enhancing Verbal Communication in Public Relations and Media Training
- Training Wheels: The rebirth of communication
Category: Thought Leadership
- Becoming an effective thought leader
- Knowledgeable brand influence
Category: Press Photos
Category: Product Launches
- Importance of PR
Category: Public Appearances
Category: How to
- The Price of Productivity: Escaping the Trap of Stress and Overwork
- Qatar preparations for the FIFA World Cup 2022
- Sharpen your search: How to enhance your Google search skills
- Procrastination – How to weapon use the world’s most feared attitude
- Gen Z growing up in a world hyper-connected
- A Grammarian Who Taught Me How to Lay the Bricks
- A world without social media
- A beginner’s guide to targeting the right audience
- The psychology behind TikTok
- How PR experience can help you as a mom
- CHALLENGES AND OPPORTUNITIES IN THE COMMUNICATION INDUSTRY
- The secret to a successful business
- The Know-How Edition: Become a LinkedIn influencer
- How To Effectively Manage Change With Clear Communication
- A non-Arab Employee in an Arabic Environment
- Time to go Freelance with your Public Relations?
- 6 things you should never say to your client
- Confidence and Compassion; the trick to PR
- Fit enough for PR
- Mastering the Perfect Client Meeting: The Art of Preparation and Professionalism
- Problems managing your client accounts? Learn to communicate
- Navigating the Challenges of Finding the Right Candidate
- Mastering Modern Marketing: Adapting to the Evolved Customer
- How to manage a successful event
- 5 tips to consider before launching your website
- How to get your brand name out there
- How to improve on client contact
- How to build and improve a good relationship with clients
- PR Counseling
- How To Organize a Press Conference To Perfection
- How to choose the right PR agency
- How to write press releases that get published
- How to build a media list
Category: Media
- The internet is changing the news environment
- The digital takeover: Is it the end of the print era?
- The importance of mentoring
- How to Be a Part-Time Millionaire
- Digital Video Marketing
- PITCH PERFECT – MAKING THE MEDIA YOUR ALLY
- How To Create A Digital Marketing Strategy
- Navigating Online Criticism and Transforming Negative Comments
- How to run an effective PR campaign
- 4 PR lessons we can learn from Lady Gaga
- Navigating the Unconventional Press Conference with Diego Maradona
- Television revolution
- How to get TV or radio coverage
Category: New Age
- Using TikTok for effective marketing strategies
- Blurred Lines: Digital PR vs Traditional PR
- The growing dominance of programmatic PR
- Can you imagine life without technology?
- Delivering Effective Campaigns Using Data
- Artificial Intelligence, Real Marketing
- How memes could be used by a brand
- ARTIFICIAL INTELLIGENCE – THE NEXT BIG THING IN PUBLIC RELATIONS
- Staying on trend can make or break an agency
- Big data and public relations
- Why PR had better get moving
Category: Social Media
- Pursuing marketing as a career
- Social media and its effects on consumer identity
- The impact of social media on the music industry
- The Importance of Face-to-Face Interaction in a Fast-Paced World
- How to Avoid ‘basic’ Captions on Instagram, and why It matters
- Viral Love
- Viral Love
- Unlock LinkedIn’s true potential
- Why you’re losing Instagram followers and how to win them instead
- The far-reaching effects of monitoring trending topics on social media
- The Online Baby Boom
- Selecting the Best Social Media Platform for Your Business
Category: Internship
- Why and how we should be fostering emotional intelligence in our interns
Category: Advertising Vs. PR
- TIPS FOR CREATING GREAT CONTENT
- Is AVE a true measure of PR?
- WHAT COMMUNICATORS SHOULD DO IN TIMES OF ECONOMIC UNCERTAINTY
- Navigating Impatience in the PR Industry for Personal and Professional Growth
- The Most Important Lessons My Career In PR Has Taught Me
- Six Tips for a TV pitch
- The Impact of Dubai EXPO 2020 on Dubai’s PR Sector
- Utilising Social Media for Your CSR
- How to get the most out of PR
- My Love for PR
- Why PR is useful for your brand
- So I’m a Mad Man and not ashamed to admit it.
- Facebook Ads in 2023: Strategies, Trends and Tips
Category: Communication
- A New Dawn with Apple’s iVision
- Embracing passions: I am the catalyst of marketing excellence
- Beyond Acquisition: Multifaceted Business Development in a Communication Agency
- Five years and counting: A look back at a fulfilling journey
- Navigating the First 100 Days: Building Trust and Success with a New Client Relationship
- Effective communication in times of COVID-19
- Integrity, passion, happiness – and the realms of work
- Selecting the right font is the type of PR skill you need
Category: SEE this
- STAY INFORMED. STAY AHEAD.
- Harnessing the Power of Personalization in the Digital Age
Category: Content
- Overcoming Writer’s Block in the Communication Industry
- Content Shock: Navigating the Era of Information Overload in Marketing
Category: Crisis Communication
- Mobilising Crisis Communication
- “Sustainability PR” Key To Perception Management
- How do you deal with difficult clients?
- Nestle should ‘take a break’ from social media
Category: Influencer Marketing
- The changing world of UAE influencers
- What’s trending in the digital marketing space?
Category: Uncategorized
- Why crisis communications planning is crucial for any business
- المستقبل يحطّ الرحال في دبي
- How Reading Enhances Writing and Unleashes Your Creative Potential
- The Key to Professional Success in the PR Industry
- YOU’LL NEVER GUESS WHAT THE NEXT BIG THING IN PR IS
- WHY PR HAS BECOME THE MASTER BRAND BUILDER
- INFLUENCER COMMUNICATION IN ACTION
- THE INFLUENCE OF LINGUISTICS ON PR
- LAYING THE FOUNDATIONS FOR THE ‘PRODUCTIVITY REVOLUTION’
- Thought Leadership
- Embracing the ‘New Age PR Era
- MOBILE FRIENDLY PR: AWARENESS ON THE GO
- New-Age Copywriting
- BEYOND TRADITIONAL PR
- How to use relationships and results to boost client retention
- Relationships + results = retention
- PESO Model – We Don’t Own It
- Authentic VS Traditional PR
- Creating a win-win CSR campaign
- Maximizing the Value of Internship Programs for Businesses and Students
- STRENGTH IN NUMBERS – THE POWER OF STRATEGIC PARTNERSHIPS
- WHAT TO DO WHEN WORDS FAIL YOU
- POWER OF TEAMWORK
- HOW TO STRUCTURE A DAY IN PR
- THE GLOBAL PRANK: PRINT IS DEAD
- United Airlines’ CEO Faces Reputational Crisis After PR Disaster
- Why Do You Need a Crisis Communication Team
- Building Lasting Client Relationships: The Key to Long-Term Success in PR
- Navigating the PR and Social Media Synergy
- The No-Longer Secret Ingredients to Building a Dream Team
- How to Avoid Social Media Gaffes
- Public Relations in Healthcare
- Online Reputation Management
- Executive Positioning: The CEO’s 1st 100 days
- No matter the size of your business, the key to securing publicity is identifying your target market and developing a well-thought-out PR campaign. To elevate your company’s visibility, follow these essential steps. 1. Craft Your Positioning Statement Sum up in a few sentences what sets your business apart from the competition. This statement should succinctly communicate your unique value proposition. 2. Define Your Objectives What do you hope to achieve through your publicity plan? List your top five goals in order of priority. This clarity will guide your PR efforts. 3. Identify Your Target Audience Determine the demographics of your audience such as gender, age range, lifestyles, income levels, and buying habits. Knowing where they live and what they value can tailor your messaging effectively. 4. Target the Right Media Identify appropriate local newspapers, TV, and radio programs as potential outlets. Compile a list of these media outlets, contact them to find out who covers your business sector, and reach out directly to the relevant reporter or producer. 5. Develop Compelling Story Angles With your target media in mind, brainstorm story ideas that you would find engaging. Think about what caught your attention in past features and use those insights to formulate appealing pitches. 6. Pitch Your Stories Draft a ‘pitch letter’ to convey your ideas to the reporter, starting with a question or an interesting fact that relates your business to their audience. If suitable, include a press release. Always append your positioning statement at the end of your communications. 7. Follow Up Persistently Persistence is crucial in securing coverage. After sending your pitch, follow up with a phone call within four to six days. If you don’t reach the reporter initially, keep trying until you make contact. Press Release Tips Always have a compelling reason for sending a press release, such as a grand opening or a new product launch. Ensure that it is targeted to the publication’s or broadcaster’s audience to avoid your efforts being overlooked. Additional Advice for Media Engagement Prepare your key points before calling a reporter and have them written down to boost your confidence during the call. Be persistent but also receptive to feedback to refine future pitches. Position yourself as a valuable resource by providing useful information to reporters, helping them with creative story ideas.
- How The Middle East PR Industry Has Evolved
- HOW TO CREATE STRONG AND EFFECTIVE CSR PROGRAMMES
- Thought Leadership Is An Executive Priority
- 6 طوافات نجاة تنقذ علامتك التجارية من الانهيار
- Why PR for yourself is just as important as PR for your client
- Paying Attention To Detail
- Strategies for PR Professionals to Drive Client Growth and Personal Achievement
- TIPS ON HOW TO PITCH FOR INTERVIEWS
- WHY JOURNALISTS DELETE EMAIL PITCHES
- MEDIA RELATIONS: THE HEART OF PR DISCIPLINE
- Ten Tips on How to Give a Good Speech
- DEALING WITH NEGATIVE FEEDBACK FROM YOUR CLIENT
- أجواء إيجابية
- How Marketing and PR Should Work Together
- كيف تصمم استطلاع رأي فاعلاً للعلاقات العامة؟
- The Two Faces of PR: Traditional vs. Digital
- Stakeholders – The Drivers Of A Successful Communication Strategy
- Pet PR Copywriter Peeves
- Be smart: Five Pointers to Boost Your Savviness and Perception
- The Importance of Managing Client Expectations in PR
- ٣٠ ثانية فقط لإيصال رسالتك
- Harnessing Trends for Effective PR Measurement and Goal Setting
- Gaining PR Experience Outside the Office
- How Public Relations can Repair a Tarnished Image
- مفاتيح النجاح في العلاقات العامة
- “قوة الكلمات”
- Research – the Cornerstone of Communication Strategy
- DEVELOPING AND MAINTAINING STRONG CLIENT RELATIONSHIPS
- Reputation – Its relevance, measurement and importance
- Why this former stickler for UK English is slowly becoming a US English fan
- أهمية استخدام اللغة العربية الصحيحة
- Putting Together A PR Plan
- HARNESSING A BlOGGER TO YOUR PR CAUSE
- IMPROVING YOUR WORKPLACE PRODUCTIVITY AND PERFORMANCE
- HOW DO YOU DELIVER GREAT BRAND EXPERIENCES?
- SEVEN TIPS FOR SENDING PROFESSIONAL EMAILS TO THE MDEIA
- Choosing Your Brand’s Spokesperson
- Getting Your Point Across – The Importance Of Messaging
- Public Relations Among The Pyramids… Egypt’s New Communications Reality
- BUILDING A GREAT REPUTATION!
- TELLING THE TRUTH… THE VALUE OF ETHICS IN PUBLIC RELATIONS
- Why is body language so important
- PUFFERY PREJUDICES YOUR PRESS RELEASE – 10 COMPLIMENTARY ADJECTIVES TO AVOID
- How to Use Hashtags Effectively on Social Media
- 10 DOS AND DON’TS WHEN WRITING A PRESS RELEASE
- Maximising Your Creativity
- Knowing the true value of your PR
- How to respond to a negative piece of PR
- Motivating Employees for Best Business Results
- Should you keep your Facebook account in the face of new social media?
- Important Elements to Adopt when Empowering your Employees to become your Brand Ambassadors
- Integrating Social Media with Traditional Marketing
- 10 tips to maximise the impact of your presentation
- PRamadan – PR opportunities during Ramadan
- 10 Public Relations Tips for a New Product or Service
- How to Conduct Efficient, Professional Meetings
- A Strategic Approach to Business Development for Sustainable Success
- The Importance of Objective-Setting… be S.M.A.R.T.
- The Importance of Education in PR
- Dubai: A Dynamic City Soaring to New Heights in Global Rankings
- Grabbing them with Good Headlines
- Top Twenty Press Release Topics
- Three Trends that are Affecting PR
- The Power of Passion and Chemistry in PR
- Exploring the Intersection of Social Media and PR
Category: Do's and Don'ts
- The art of being productive
- The Power of Internal Communication: Unlocking the Potential of Your Employees
- مهارة العمل تحت الضغط
- THE SECRETS OF GREAT MEDIA COVERAGE
- 8 Key Strategies for Creating a Productive and Harmonious Workplace
- ACHIEVING GOALS
- The Art of Public Speaking
- Impressing your New Clients
- How Teamwork Can Make a Company More Creative
- Great PR from the Gatsby
- Best and Worst Words for Email Subject Lines
- Tieing myself up in knots over dresscodes
- How to control your Facebook privacy
- How to optimize your press release’s visibility
Category: Radio & Podcasts
- Welcome to the world of podcasts!
Category: Blogging
- 7 Years and So Much Left To Do
- WHY ARE EMOTIONS INCREASINGLY IMPORTANT IN THE PR WORLD?
- WHAT IS THE DIFFERENCE BETWEEN PR AND SOCIAL MEDIA?
- الاستثمار في العلاقات العامة الآن
- HOW TO SURVIVE THE PR JUNGLE AS A NEWBIE
- I don’t know what to write
- How do I become a better writer?
- Size Matters: The Bigger the Font the Higher the SEO
- C&B third most influential PR company in the UAE
Category: UAE
- From 3000BC to Museum of the Future – museums connect our past to our future
- Innovative Communicators with ‘Year of Zayed’
- Crisis Management in the Social Media Age
Category: Public Relations
- The psychology behind working from home
- PR in the post COVID world
- PR and Problem Solving
- Research, Plan, Position and Convey your story!
- The Role of Specific Audience Targeting in PR Objectives
- Stun with your Stunts!
- Implementing Effective Eye Contact
- Guidelines for Successful International Public Relations Campaigns
- The groundwork of PR for non-PR professionals
- The Relationship between Basketball and Public Relations
- The Relation of Psychology to PR
- A good PR agency and a football defensive unit are one and the same
- Body language dos and don’ts
- Psychology is in every move you make and every word you type
- Inbound PR – The Way Forward
- Influencer Marketing
- THE ESSENCE OF AN EFFECTIVE PR CAMPAIGN
- Navigating the Challenges of Replacing an Account Manager in PR
- Facebook Timeline: If You Can’t Beat Them…
- 5 Actionable Strategies for Social Media Branding
- How to Get a Perfect Pitch
- Mastering Twitter for Press Release Success
- Public Relations vs. Advertising – Battle of the Marketing Heavyweights
- From college to career: how to own it.
Category: Journalism
- #FakeNews – A Digital Disruption

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