We let the facts do the talking.

Sharpen your search: How to enhance your Google search skills

Part 1: Smart search

I was recently watching a YouTube video on coding and wanted to learn more about it. This required me to do my own research. However, I couldn’t help but comment on the video and ask for a method I could use for my search. I did not get a reply so I started to search for specific terms on Google.

That is what many of us do. Searching on Google is supposed to provide the most relevant and (ideally) useful information. However, it is important to understand the search process first. There are hundreds of known factors on which a website is analysed and ranked by Google’s algorithms. Some of the main ones are specific keywords, web page relevance, quality and another is search engine optimisation (SEO), which can help promote websites in the top 5 results.

To make sure that is the case with your website, you must be aware of the following facts:
The top-ranked web sites that are also the most relevant to your search phrases will appear in Google Search. Your findings will be as good as your terms. So think about context and how specific phrases could alter the outcome. It is preferable to begin with a basic search and then add more specific phrases afterwards. For example, what do you think is a more effective search ‘Will betadine help cure my wound?’ or ‘What is the purpose of betadine?’

Quality content comes from verified sources, while you search through results, consider website URLs and think if that source is official (for instance, is it a government website) or just some random content. Continue this process once you’re on the page, and always check for author credentials and sources. Google may tailor your search results to your preferences depending on your previous searches, current location, and interests. Google isn’t the only option, there are several other search engines available, including Yahoo and Bing.

Searching in a smarter method is the first step to getting the best results. In my next blog, I will share some tips on how to accurately search.

Amine Mneimne is Account Manager at Cicero & Bernay Communication Consultancy, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me