The month of March is a busy one, especially in Dubai. The perfect weather before the summers and the academic breaks across schools, make this time a perfect enabler for successful events and exhibitions. From mid-February until April, the city drapes a festive mood, and that is reflected in the social, digital, and print media headlines and stories that take up the majority of media space and time.
From a marketing perspective, the period is a double-edged sword. Look at it from events’ side, it is a season that is facilitating, but if you shift your focus to coverage aspect of it, public relations professionals have a hard time securing coverage as everyone jostles for space.
In the world of professional PR, it takes quite an effort to catch the editors’ eye and resultantly secure coverage. Big names or global angels don’t ensure a coverage anymore; your stories should have some value to them, especially in such a season, when you are faced with tough competition.
It becomes more important at such times that you think outside of the box and work alongside writers and journalists to find new and interesting ways to present your stories. With the added pressure of time, deadlines, and a packed schedule of events, it can be easy to slip to the bottom of the pile.
In the second part of this blog, we will look at some solutions to this problem and work out how to keep your PR game strong, even during the busy season.
Anna Seaman is English Writer at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me