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In the follow-up to the two-part blog by Ahmad Itani, our COO discusses the metrics of a good influencer campaign.
It precipitates the introduction of Cicero & Bernay’s new ‘See & Be’ programme, the first influencer marketing program to be launched by a Public Relations consultancy in the region.
The programme follows a detailed methodology and best practices when it comes to influencer communication, and contains well-charted ROI measurement tools that match influencers and contents to brands and channels, keeping in mind granular accountability at every stage. What this means is “Hey I am an influencer and try this product” is no longer the best solution!
Read more about how we have broken this process down here.