Part 1
How the country set themselves up to astonish the whole world?
With hours until the biggest sports match in the world; the FIFA World Cup Final, Qatar is preparing to bring to a close a tournament that welcomed more than 1.2 million fans from around the globe.
The 22nd edition of the spectacle was the first to take place in an Arab country. The build-up was twelve years in the making, involving an enormous upheaval.
Stadiums
Qatar constructed eight spectacular, air-conditioned stadiums, inspired by its cultural heritage. The 64 matches were played across all of them:
FIFA sold more than three million tickets to fans across the world and the biggest uptake was recorded from Saudi Arabia and the UAE, however, the United States, Argentina, Mexico, England, Morocco and Brazil were strong purchasers too.
Alaa El Mongy is Senior Account Executive at Cicero & Bernay Communication Consultancy, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me