Part 1: Starting a life and career abroad as a fresh graduate
After completing my bachelor’s degree back home in Lebanon, I decided to put myself out there. I believe marketing is the base of everything with financial ends. Raising awareness is so important to business goals. I am someone who is creative and I like to explore the digital world, so marketing and PR appealed to me immensely.
I did not have much experience and it was difficult to find a decent job, so I started applying for as much as I could until an opportunity that would change my life – an internship in France for a digital advertising company.
Working there was a great start, however the operations department was very technical and repetitive and I felt it limited my potential. It was difficult to see myself pursuing my goals in this position. I could observe in this environment though that handling social media accounts seemed to be something that fit my skillset.
After ending my internship, I moved to the United Arab Emirates. Dubai for me is a leading hub for business and innovation, a place with many chances for growth. My aim was to grow my knowledge and understanding in the field of social media and gain more experience. I started searching for agencies that focused on social media and public relations. Personally, creating content, analyzing, posting and dealing with clients is something I am passionate about and it is a place where I can really express my creativity.
Joining Cicero & Bernay has provided me with a lot of expertise to call upon. I learn more and more every day. As a social media executive, I work across TikTok, Instagram, LinkedIn, Facebook and Twitter. These are the platforms that are ruling the world and the moment.
Cicero & Bernay has given me the chance to work with big clients and meet new people.
I always have the urge to be a perfectionist, which is challenging when attempting to simultaneously meet my clients’ expectations while always thinking outside of the in line with the latest trends on social media. Employment in a field I am passionate about is incredibly rewarding.
Nancy Jaber is Account Executive at Cicero & Bernay Communication Consultancy, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me