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Pursuing marketing as a career

Part 2: Graduate life in Lebanon

As a graduate in Lebanon, you are likely to face a number of challenges entering the workforce. The country has been facing financial and political issues in recent years, which has made it difficult for young people.

One of the main challenges that those fresh out of university face in Lebanon is the high unemployment rate that means vacancies don’t match skills and qualifications.

There is also a lack of job security. Many companies in the country are struggling financially, so they may not be able to offer long-term employment to new hires. Planning for their future and securing a stable income is a real reach.

Despite this, there are also many graduate opportunities. The country has a diverse and dynamic economy, with a range of industries that are looking for skilled workers. In particular, the tech sector is growing rapidly in Lebanon, with many startups and established companies keen on talented software developers, data scientists, and other IT professionals.

Additionally, Lebanon has a vibrant cultural scene, providing opportunities for those looking to pursue a career in the arts or media. New graduates with an interest in these fields can work in museums, galleries, and other cultural organisations.

Overall, this period in Lebanon is a struggle for most, but there are also many openings for those who are willing to be resilient, resourceful, and persistent. Personally, traveling to the UAE was the best option for me to grow in my profession as someone who needs stability and career safety.

Nancy Jaber is Account Executive at Cicero & Bernay Communication Consultancy, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. | www.cbpr.me