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Public Relations – Is It a Hard Field to Get in and Excel?

Part 1: My journey and how it started

In my previous blog, I spoke about my five-year journey at Cicero & Bernay and shared the story of how I started in the world of PR. As a fresh graduate, I applied for jobs and started off as an entry-level PR associate. My first job was with a reputed PR firm company in India. I entered the industry without any real-time experience, like most of the freshers. My day-to-day schedule revolved around coverage reports and email pitches.

At that point, did I really know what I wanted to achieve? To be honest, at that point, I only knew that I had to survive the daily challenges. I did not want to dive deep into the process of getting tasks fulfilled and the art and craft behind it. My professional seniors did teach me – but then, it was up to me to understand and learn, and I had to learn from scratch.

Today, after seven years in the industry, I would confidently say that the base of my everyday work and even annual planning and strategies boils down to the human aspect of them. Be it working in a team, client interactions, or media relations – every association, every assignment is different and has its own traits. So how do you master things? With the combination of industry knowledge and being empathetic. That is what makes you succeed and feel happy about what you are doing and where you want to be.

In the next section of my blog, I would like to share three main ingredients that PR professional today.

Lovelyn Rodrigues is Senior Account Manager at Cicero & Bernay Communication Consultancy, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |