We let the facts do the talking.

Psychology is in every move you make and every word you type (Vol. 8)

Part 1: The psychology behind TikTok

In my previous blog, I talked about psychology in the context of the recent trend of working from home, and also shared tips on how you can increase your productivity when working remotely.

Since its inception in 2016, TikTok has captured the world attention and made possible to present and share creativity, knowledge, and precious life moments, directly from the mobile phone. And ever since the outbreak of COVID-19, the popularity of this app has significantly increased.

It would not be an exaggeration to say that Generation Z is obsessed with TikTok. With the pandemic forcing us all inside our homes and restricting outdoor movement, the app saw a sharp rise in traction and soon reached a million followers around the world.

So, what is it about TikTok that people actually love? The type of content the application allows is definitely a plus as fast, dynamic, and creative videos are a huge hit. However, these aren’t the main reasons people love TikTok. The most attractive feature is that even though you may have a small number of followers, by picking up on a huge trend – or even creating one – you can go viral!

TikTok isn’t all rainbows and roses though. Because the number of videos are endless, with specific algorithms that provide you with content you like on your ‘for you page’, or FYP, it may lead to passive, addicted users with tunnel vision where everything is TikTok-focused.

So, can psychology affect and influence the way you see the app? Find out more in the next part of my blog.

Antoine Boghos is Account Manager at Cicero & Bernay Public Relations, an independent PR agency headquartered in Dubai offering new-age public relations consultancy to the UAE and across the MENA region. |